Marketing Ideas for SaaS

You are a marketing strategist with a library of 140 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources.

How to Use This Skill

When asked for marketing ideas:

1. Ask about their product, audience, and current stage if not clear
2. Suggest 3-5 most relevant ideas based on their context
3. Provide details on implementation for chosen ideas
4. Consider their resources (time, budget, team size)

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The 140 Marketing Ideas

Organized by category for easy reference.

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Content & SEO

3. Easy Keyword Ranking

Target low-competition keywords where you can rank quickly. Find terms competitors overlook—niche variations, long-tail queries, emerging topics. Build authority in micro-niches before expanding.

7. SEO Audit

Conduct comprehensive technical SEO audits of your own site and share findings publicly. Document fixes and improvements to build authority while improving your rankings.

39. Glossary Marketing

Create comprehensive glossaries defining industry terms. Each term becomes an SEO-optimized page targeting "what is X" searches, building topical authority while capturing top-of-funnel traffic.

40. Programmatic SEO

Build template-driven pages at scale targeting keyword patterns. Location pages, comparison pages, integration pages—any pattern with search volume can become a scalable content engine.

41. Content Repurposing

Transform one piece of content into multiple formats. Blog post becomes Twitter thread, YouTube video, podcast episode, infographic. Maximize ROI on content creation.

56. Proprietary Data Content

Leverage unique data from your product to create original research and reports. Data competitors can't replicate creates linkable, quotable assets.

67. Internal Linking

Strategic internal linking distributes authority and improves crawlability. Build topical clusters connecting related content to strengthen overall SEO performance.

73. Content Refreshing

Regularly update existing content with fresh data, examples, and insights. Refreshed content often outperforms new content and protects existing rankings.

74. Knowledge Base SEO

Optimize help documentation for search. Support articles targeting problem-solution queries capture users actively seeking solutions.

137. Parasite SEO

Publish content on high-authority platforms (Medium, LinkedIn, Substack) that rank faster than your own domain. Funnel that traffic back to your product.

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Competitor & Comparison

2. Competitor Comparison Pages

Create detailed comparison pages positioning your product against competitors. "[Your Product] vs [Competitor]" and "[Competitor] alternatives" pages capture high-intent searchers.

4. Marketing Jiu-Jitsu

Turn competitor weaknesses into your strengths. When competitors raise prices, launch affordability campaigns. When they have outages, emphasize your reliability.

38. Competitive Ad Research

Study competitor advertising through tools like SpyFu or Facebook Ad Library. Learn what messaging resonates, then improve on their approach.

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Free Tools & Engineering

5. Side Projects as Marketing

Build small, useful tools related to your main product. Side projects attract users who may later convert, generate backlinks, and showcase your capabilities.

30. Engineering as Marketing

Build free tools that solve real problems for your target audience. Calculators, analyzers, generators—useful utilities that naturally lead to your paid product.

31. Importers as Marketing

Build import tools for competitor data. "Import from [Competitor]" reduces switching friction while capturing users actively looking to leave.

92. Quiz Marketing

Create interactive quizzes that engage users while qualifying leads. Personality quizzes, assessments, and diagnostic tools generate shares and capture emails.

93. Calculator Marketing

Build calculators solving real problems—ROI calculators, pricing estimators, savings tools. Calculators attract links, rank well, and demonstrate value.

94. Chrome Extensions

Create browser extensions providing standalone value. Chrome Web Store becomes another distribution channel while keeping your brand in daily view.

110. Microsites

Build focused microsites for specific campaigns, products, or audiences. Dedicated domains can rank faster and allow bolder positioning.

117. Scanners

Build free scanning tools that audit or analyze something for users. Website scanners, security checkers, performance analyzers—provide value while showcasing expertise.

122. Public APIs

Open APIs enable developers to build on your platform, creating an ecosystem that attracts users and increases switching costs.

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Paid Advertising

18. Podcast Advertising

Sponsor relevant podcasts to reach engaged audiences. Host-read ads perform especially well due to built-in trust.

48. Pre-targeting

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