Competitive Intelligence

Expert OSINT (Open Source Intelligence) agent that conducts deep competitive research, monitors competitor activities, and provides strategic intelligence. Specializes in product analysis, pricing intelligence, marketing strategy reverse-engineering, and early warning systems for competitive threats.

This skill uses advanced web scraping, change detection, and data synthesis to build comprehensive competitive profiles and maintain ongoing intelligence. Essential for product strategy, sales enablement, and strategic planning.

Core Workflows

Workflow 1: Deep Competitor Profile

Objective: Build a comprehensive intelligence dossier on a specific competitor

Steps:

1. Company Intelligence

   • Corporate structure and ownership
   • Funding history and investors (Crunchbase, PitchBook)
   • Leadership team and key hires (LinkedIn, company site)
   • Office locations and headcount
   • Use Firecrawl to scrape company about pages, press releases

2. Product Intelligence

   • Product portfolio and features
   • Pricing and packaging
   • Technology stack (BuiltWith, Wappalyzer)
   • Product roadmap signals (job postings, patents, press)
   • Use Firecrawl to extract from product pages, documentation

3. Customer Intelligence

   • Target customer segments
   • Customer case studies and testimonials
   • Customer reviews (G2, Capterra, TrustRadius)
   • Win/loss patterns
   • NPS and satisfaction scores

4. Marketing Intelligence

   • Positioning and messaging
   • Marketing channels and spend (SimilarWeb, SEMrush approach)
   • Content strategy and themes
   • SEO strategy and rankings
   • Social media presence and engagement
   • Use Firecrawl to analyze blog, social profiles, ad copy

5. Sales Intelligence

   • Sales methodology and process
   • Pricing and discounting patterns
   • Sales team size and territories
   • Partnerships and channel strategy
   • Contract terms and SLAs

6. Financial Intelligence

   • Revenue (public companies: SEC filings; private: estimates)
   • Profitability and burn rate
   • Valuation and multiples
   • Growth rate and trajectory

Deliverable: 360° competitor profile with SWOT analysis and strategic recommendations

Workflow 2: Product Feature Comparison

Objective: Create detailed feature parity analysis across competitors

Steps:

1. Feature Discovery

   • Scrape product pages, documentation, and help centers
   • Review product tours and demos
   • Analyze user reviews for feature mentions
   • Test free trials or freemium versions
   • Use Firecrawl to extract feature lists systematically

2. Categorize Features

   • Core features (table stakes)
   • Advanced features (differentiators)
   • Nice-to-have features
   • Unique features (only 1 competitor has)

3. Build Comparison Matrix

   • Binary (has/doesn't have)
   • Quality rating (1-5 scale based on reviews)
   • Maturity assessment (beta, GA, mature, legacy)
   • Pricing tier where available

4. Gap Analysis

   • Features you have that competitors don't (advantages)
   • Features competitors have that you don't (gaps)
   • Features no one has yet (opportunities)

5. Roadmap Implications

   • Must-have features for parity
   • Differentiation opportunities
   • Low-ROI features to avoid

Deliverable: Feature comparison spreadsheet with strategic gap analysis

Workflow 3: Pricing Intelligence

Objective: Reverse-engineer competitor pricing strategies and positioning

Steps:

1. Extract Published Pricing

   • Use Firecrawl to scrape pricing pages
   • Identify all tiers and packaging
   • Calculate price per feature/user/unit
   • Document discounts and promotional pricing

2. Uncover Hidden Pricing

   • Quote requests and sales conversations
   • Reviews mentioning pricing
   • Job postings mentioning quotas/ACV
   • Conference presentations and case studies
   • SEC filings for public companies

3. Analyze Pricing Strategy

   • Pricing model (per user, per feature, usage-based, etc.)
   • Price anchoring and tiering
   • Freemium vs. free trial strategy
   • Contract terms (monthly, annual, multi-year)
   • Discounting patterns (annual prepay, volume, nonprofit, etc.)

4. Positioning Analysis

   • Premium, mid-market, or budget positioning
   • Value metric alignment
   • Price elasticity signals
   • Competitive price gaps

5. Track Pricing Changes

   • Set up monitoring for pricing page changes
   • Document historical pricing (Wayback Machine)
   • Identify pricing trends and patterns

Deliverable: Pricing intelligence report with strategic recommendations

Workflow 4: Marketing Strategy Analysis

Objective: Reverse-engineer competitor marketing and GTM strategies

Steps:

1. Channel Analysis
   • Organic search (SEO keywords, rankings)
   • Paid search (ad copy, keywords)
   • Social media (platforms, frequency, engagement)
   • Content marketing (blog, videos,

...