Partnership Builder - Revenue Through Partnerships

Create revenue-generating partnerships for indie businesses: affiliate programs, integration partnerships, reseller networks, and co-marketing relationships.

Core Principle: "Partnerships multiply reach without multiplying effort. One good partner can be worth 1,000 cold emails."

When This Activates

User asks about building partnerships
User wants to create an affiliate program
User asks about integration partnerships
User mentions reseller or white-label opportunities
User asks about co-marketing or cross-promotion

The Framework: Partnership Types

Type	What It Is	Revenue Model	Best For
Affiliate	Others refer customers	Commission on sales	Any product
Integration	Product connects to others	Shared customers	SaaS
Reseller	Others sell your product	Margin on sales	Products with margin
Co-Marketing	Joint marketing efforts	Shared audience	Complementary products
Embedded	Your product inside theirs	Revenue share	Specific features

Quick Reference

Affiliate Commission Models

Model	Rate	Best For
One-time %	20-50%	One-time products
Recurring %	10-30%	Subscriptions
Tiered	Higher for more sales	Top performers
Flat fee	$X per conversion	High-volume

Readiness Checklist

Product is stable and delivering value
Can track referrals/conversions
Margin to share (20-50%)
Can support partners (resources, assets)
Time to manage partnerships

Finding Partners

Source	Description
Customers	Already use your product + have audience
Tools they use	Integration opportunities
Content creators	YouTubers, bloggers in your space
Agencies	Serve your target customer
Consultants	Recommend tools to clients

Integration

Skill	When to Use
`outbound-optimizer`	Partner outreach messaging
`copywriter`	Partner landing pages
`offer-architect`	Partner-specific offers
`analytics-expert`	Track performance

Complementary Skills (External)

For referral program mechanics, pair with coreyhaines31/marketingskills:

/plugin marketplace add coreyhaines31/marketingskills

Skill	Why
`referral-program`	Tactical referral program setup and optimization

For detailed program design, outreach templates, and implementation guides: references/full-guide.md

partnership-builder

SKILL.md