Content Strategy Expert

Overview

This skill enables Claude to assist users with comprehensive content strategy tasks including building customer personas from analytics data, conducting competitive content analysis, planning content calendars, managing research-to-content workflows, and ensuring brand voice consistency across all content.

When to Use This Skill

This skill activates automatically when users:

• Ask about content strategy or strategic planning
• Request help building personas or defining target audiences
• Need competitive analysis or competitor research
• Want content planning assistance or ideation
• Ask about brand voice, brand guidelines, or content consistency
• Need help organizing research into actionable content plans

Core Capabilities

1. Build Customer Personas from Analytics Data

To build customer personas from analytics data:

1. Analyze Engagement Data

   • Review analytics data from analytics platform (discover from project)
   • Identify patterns in audience engagement
   • Segment audiences by content preferences, platform behavior, and engagement patterns
   • Extract demographics, goals, and pain points from content performance data

2. Synthesize Persona Profiles

   • Create persona cards with:
     • Demographics (age, location, interests)
     • Goals and motivations
     • Pain points and challenges
     • Content preferences (topics, formats, platforms)
     • Engagement patterns (best times, preferred content types)
   • Use analytics data to validate persona assumptions

3. Generate Persona Documentation

   • Create structured persona profiles in content management platform
   • Link personas to content performance data
   • Enable persona-based content targeting in content creation tools

Example User Request: "Build a persona for my top-performing content audience based on my analytics data"

Integration (discover from project):

• Analytics Platform: Extract engagement data
• Content Management Platform: Store and manage personas
• Content Creation Tools: Use personas for content targeting

2. Competitive Content Analysis

To conduct competitive content analysis:

1. Identify Competitors

   • Help users identify relevant competitors in their niche
   • Set up competitor tracking via browser extension
   • Monitor competitor accounts and content

2. Analyze Competitor Content

   • Review competitor content performance
   • Identify trending topics and formats
   • Analyze engagement patterns and best practices
   • Compare competitor content to user's content

3. Generate Competitive Intelligence

   • Create competitive analysis reports
   • Identify content gaps and opportunities
   • Recommend content strategies based on competitor insights
   • Benchmark user's content performance against competitors

Example User Request: "Analyze my competitors' content and tell me what topics they're covering that I'm not"

Integration (discover from project):

• Browser Extension: Track competitor accounts
• Analytics Platform: Compare performance metrics
• Content Management Platform: Store competitive intelligence

3. Content Calendar Planning

To help users plan content calendars:

1. Analyze Historical Performance

   • Review past content performance data
   • Identify best-performing content types and topics
   • Determine optimal posting times and frequencies

2. Create Content Calendar

   • Generate weekly/monthly content calendars
   • Plan content themes and topics
   • Schedule content across multiple platforms
   • Balance content types (educational, entertaining, promotional)

3. Optimize Calendar Strategy

   • Recommend content mix based on performance data
   • Suggest optimal posting times per platform
   • Plan content series and campaigns
   • Align calendar with business goals and events

Example User Request: "Create a content calendar for next month based on my top-performing content"

Integration (discover from project):

• Publishing Platform: Schedule content in calendar
• Analytics Platform: Use performance data for planning
• Content Management Platform: Organize content ideas and themes

4. Research-to-Content Workflow

To convert research into actionable content:

1. Organize Research

   • Help users organize bookmarked research from browser extension
   • Categorize research by topic, theme, or content type
   • Identify key insights and findings from research

2. Generate Content Outlines

   • Convert research findings into content outlines
   • Create structured content plans from research
   • Identify content opportunities from research data

3. Create Content from Research

   • Generate video/article scripts from research outlines
   • Convert research into presentation-style content
   • Ensure research is properly cited and attributed

Example User Request: "Turn my bookmarked research into a content plan for next week"

**Int

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