Running Marketing Campaigns - Claude Agent Skill

A comprehensive Claude Code skill for planning, executing, and measuring digital marketing campaigns across content, social media, email, SEO, GEO, and analytics channels. Supports 14+ AI coding agents through the Agent Skill Standard.

Quick Start

# Install with skilz (recommended)
pip install skilz
skilz install -g https://github.com/SpillwaveSolutions/running-marketing-campaigns-agent-skill

# Or install from marketplace
skilz install SpillwaveSolutions_running-marketing-campaigns-agent-skill/running-marketing-campaigns

Then ask Claude:

• "Help me plan a product launch campaign"
• "Generate UTM parameters for my email newsletter"
• "Create a content calendar for Q1"
• "Define our brand voice guidelines"
• "Optimize my content for AI visibility (GEO)"

Features

• UTM Campaign Tracking - Generate, validate, and batch-process UTM parameters with GA4 channel alignment
• Content Strategy - Topic clusters, content calendars, funnel mapping, and repurposing workflows
• Email Marketing - Sequence templates, subject line optimization, segmentation strategies
• Social Media - Platform-specific tactics, posting schedules, engagement benchmarks
• Analytics & Measurement - KPI frameworks, attribution models, ROI calculations
• Go-to-Market - Launch frameworks (SOSTAC, RACE, AARRR), positioning methodology
• Brand Voice - Voice dimension matrix, tone guidelines, messaging frameworks, terminology standards
• SEO Optimization - Technical SEO, on-page optimization, content SEO, link building, E-E-A-T guidelines
• GEO (Generative Engine Optimization) - AI SEO, LLMO, AEO for ChatGPT, Perplexity, Google AI Overviews visibility

Installing with Skilz (Universal Installer)

The recommended way to install this skill across different AI coding agents is using the skilz universal installer. This skill supports the Agent Skill Standard, which means it works with 14+ coding agents including Claude Code, OpenAI Codex, Cursor, and Gemini CLI.

Install Skilz

pip install skilz

Git URL Options

You can use either -g or --git with HTTPS or SSH URLs:

# HTTPS URL
skilz install -g https://github.com/SpillwaveSolutions/running-marketing-campaigns-agent-skill

# SSH URL
skilz install --git git@github.com:SpillwaveSolutions/running-marketing-campaigns-agent-skill.git

Claude Code

Install to user home (available in all projects):

skilz install -g https://github.com/SpillwaveSolutions/running-marketing-campaigns-agent-skill

Install to current project only:

skilz install -g https://github.com/SpillwaveSolutions/running-marketing-campaigns-agent-skill --project

OpenCode

Install for OpenCode:

skilz install -g https://github.com/SpillwaveSolutions/running-marketing-campaigns-agent-skill --agent opencode

Project-level install:

skilz install -g https://github.com/SpillwaveSolutions/running-marketing-campaigns-agent-skill --project --agent opencode

Gemini

Project-level install for Gemini:

skilz install -g https://github.com/SpillwaveSolutions/running-marketing-campaigns-agent-skill --agent gemini

OpenAI Codex

Install for OpenAI Codex:

skilz install -g https://github.com/SpillwaveSolutions/running-marketing-campaigns-agent-skill --agent codex

Project-level install:

skilz install -g https://github.com/SpillwaveSolutions/running-marketing-campaigns-agent-skill --project --agent codex

Install from Skillzwave Marketplace

# Claude to user home dir ~/.claude/skills
skilz install SpillwaveSolutions_running-marketing-campaigns-agent-skill/running-marketing-campaigns

# Claude skill in project folder ./claude/skills
skilz install SpillwaveSolutions_running-marketing-campaigns-agent-skill/running-marketing-campaigns --project

# OpenCode install to user home dir ~/.config/opencode/skills
skilz install SpillwaveSolutions_running-marketing-campaigns-agent-skill/running-marketing-campaigns --agent opencode

# OpenCode project level
skilz install SpillwaveSolutions_running-marketing-campaigns-agent-skill/running-marketing-campaigns --agent opencode --project

# OpenAI Codex install to user home dir ~/.codex/skills
skilz install SpillwaveSolutions_running-marketing-campaigns-agent-skill/running-marketing-campaigns --agent codex

# OpenAI Codex project level ./.codex/skills
skilz install SpillwaveSolutions_running-marketing-campaigns-agent-skill/running-marketing-campaigns --agent co

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