Competitor Analysis

This skill provides comprehensive analysis of competitor SEO and GEO strategies, revealing what's working in your market and identifying opportunities to outperform the competition.

When to Use This Skill

• Entering a new market or niche
• Planning content strategy based on competitor success
• Understanding why competitors rank higher
• Finding backlink and partnership opportunities
• Identifying content gaps competitors are missing
• Analyzing competitor AI citation strategies
• Benchmarking your SEO performance

What This Skill Does

1. Keyword Analysis: Identifies keywords competitors rank for
2. Content Audit: Analyzes competitor content strategies and formats
3. Backlink Profiling: Reviews competitor link-building approaches
4. Technical Assessment: Evaluates competitor site health
5. GEO Analysis: Identifies how competitors appear in AI responses
6. Gap Identification: Finds opportunities competitors miss
7. Strategy Extraction: Reveals actionable insights from competitor success

How to Use

Basic Competitor Analysis

Analyze SEO strategy for [competitor URL]

Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3]

Specific Analysis

What content is driving the most traffic for [competitor]?

Analyze why [competitor] ranks #1 for [keyword]

GEO-Focused Analysis

How is [competitor] getting cited in AI responses? What can I learn?

Instructions

When a user requests competitor analysis:

1. Identify Competitors

   If not specified, help identify competitors:

   ### Competitor Identification Framework
   
   **Direct Competitors** (same product/service)
   - Search "[your main keyword]" and note top 5 organic results
   - Check who's advertising for your keywords
   - Ask: Who do customers compare you to?
   
   **Indirect Competitors** (different solution, same problem)
   - Search problem-focused keywords
   - Look at alternative solutions
   
   **Content Competitors** (compete for same keywords)
   - May not sell same product
   - Rank for your target keywords
   - Include media sites, blogs, aggregators
   

2. Gather Competitor Data

   For each competitor, collect:

   ## Competitor Profile: [Name]
   
   **Basic Info**
   - URL: [website]
   - Domain Age: [years]
   - Estimated Traffic: [monthly visits]
   - Domain Authority/Rating: [score]
   
   **Business Model**
   - Type: [SaaS/E-commerce/Content/etc.]
   - Target Audience: [description]
   - Key Offerings: [products/services]
   

3. Analyze Keyword Rankings

   ### Keyword Analysis: [Competitor]
   
   **Total Keywords Ranking**: [X]
   **Keywords in Top 10**: [X]
   **Keywords in Top 3**: [X]
   
   #### Top Performing Keywords
   
   | Keyword | Position | Volume | Traffic Est. | Page |
   |---------|----------|--------|--------------|------|
   | [kw 1] | [pos] | [vol] | [traffic] | [url] |
   | [kw 2] | [pos] | [vol] | [traffic] | [url] |
   
   #### Keyword Distribution by Intent
   
   - Informational: [X]% ([keywords])
   - Commercial: [X]% ([keywords])  
   - Transactional: [X]% ([keywords])
   - Navigational: [X]% ([keywords])
   
   #### Keyword Gaps (They rank, you don't)
   
   | Keyword | Their Position | Volume | Opportunity |
   |---------|----------------|--------|-------------|
   | [kw 1] | [pos] | [vol] | [analysis] |
   

4. Audit Content Strategy

   ### Content Analysis: [Competitor]
   
   **Content Volume**
   - Total Pages: [X]
   - Blog Posts: [X]
   - Landing Pages: [X]
   - Resource Pages: [X]
   
   **Content Performance**
   
   #### Top Performing Content
   
   | Title | URL | Est. Traffic | Keywords | Backlinks |
   |-------|-----|--------------|----------|-----------|
   | [title 1] | [url] | [traffic] | [X] | [X] |
   
   **Content Patterns**
   
   - Average word count: [X] words
   - Publishing frequency: [X] posts/month
   - Content formats used:
     - Blog posts: [X]%
     - Guides/tutorials: [X]%
     - Case studies: [X]%
     - Tools/calculators: [X]%
     - Videos: [X]%
   
   **Content Themes**
   
   | Theme | # Articles | Combined Traffic |
   |-------|------------|------------------|
   | [theme 1] | [X] | [traffic] |
   | [theme 2] | [X] | [traffic] |
   
   **What Makes Their Content Successful**
   
   1. [Success factor 1 with example]
   2. [Success factor 2 with example]
   3. [Success factor 3 with example]
   

5. Analyze Backlink Profile

   ### Backlink Analysis: [Competitor]
   
   **Overview**
   - Total Backlinks: [X]
   - Referring Domains: [X]
   - Domain Rating: [X]
   
   **Link Quality Distribution**
   - High Authority (DR 70+): [X]%
   - Medium Authority (DR 30-69): [X]%
   - Low Authority (DR <30): [X]%
   
   **Top Linking Domains**
   
   | Domain | DR | Link Type | Target Page |
   |--------|-----|-----------|--------
   

...